Diploma in Multimedia, Advertising & Broadcasting
Study level : DiplomaProgramme : LUCT
Students will be exposed to three majors - Advertising, Multimedia and Broadcasting - designed to equip students with the skills and technological know-how to contribute effectively in their chosen careers in broadcast communication.
Entry Requirements
- Minimum of 4 O-Levels
- BDTVEC Pre-National Diploma
- Pearson BTEC Level 3 Certificate
- Skills Certificate 3 of relevant course or equivalent
Course Structure
Semester 1 :
- Melayu Islam Beraja
- Media Studies
- Information Technologies
- Media Writing
Semester 2 :
- Bahasa Melayu
- Design Studies
- Media & Society
- Human Communications
- Introduction to Marketing
- Introduction to Management
Semester 3 :
- Principles of Broadcasting
- Advertising Studies
- Photography
- Media Law & Ethics
- Pengajian Islam
- Multimedia Practices
Semester 4 :
- Community Services
- Broadcast Media Production
- Public Relations Practice
- Advertising Creativity
- Multimedia Technologies 1
- Creative Studies
- Innovative Problem Solving Skills
Semester 5 :
- Presentation Skills
- Multimedia Technologies 2
- Graphic Design for Multimedia
- Multimedia Production
- Scriptwriting
- Broadcast Production Management
- Video Production 1
- Copywriting
- Advertising Management
- Media Planning and Strategy
Semester 6 :
- Internship
- Visualisation & Animation
- Multimedia Project
- Multimedia Broacasting
- Directing Workshop
- TV Broadcasting
- Video Documentary Production
- Consumer Behavior
- Integrated Marketing Communication
- Advertising Campaign Planning
Career Opportunities
- Audio-Visual Producer
- Broadcast Journalist
- Account Executive
- Public Relations Executive
- Communication Executive
- Product Executive
- Brand Executive
- Advertising Executive
- Web Designer
- Editor
- Copywriter
- Media Executive
- Regional Correspondent
- Scriptwriter
News & Events